Last updated: 14 May 2026

Demand Integration Ltd (“DIL”, “we”, “us” or “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use and look after your personal data when you visit our website at www.demandintegration.com (the “Site”), download our resources, contact us or otherwise engage with us. It also sets out your rights under the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

Please read this policy carefully so you understand our practices regarding your personal data.

1. Who we are

Demand Integration Ltd is the data controller responsible for your personal data.

Company: Demand Integration Ltd
Registered in England and Wales, company number 14243397
Registered office: 112 Spendmore Lane, Coppull, Chorley, England, PR7 5BX
ICO registration number: ZB522759
Email: hello@demandintegration.com
Website: www.demandintegration.com
Identity data – first name, last name, job title.
Contact data – business email address, business telephone number, company name.
Marketing and communications data – your preferences in receiving marketing from us, and any messages you send us via our contact forms or by email.
Resource data – details of any white papers, guides or other resources you download from the Site.
Technical data – internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site.
Usage data – information about how you use the Site and our resources, including pages visited, time spent and referring URLs.
Direct interactions – you may give us your Identity and Contact data by filling in forms on the Site (for example, our contact form or resource download forms), corresponding with us by post, telephone, email or otherwise, or attending an event at which we are present.
Automated technologies or interactions – as you interact with the Site, we may automatically collect Technical and Usage data about your equipment, browsing actions and patterns. We collect this data using cookies and similar technologies. Please see our Cookie Policy for details.
Third parties – we may receive Technical data from analytics providers (such as our marketing platform HubSpot) and, where you have consented, from publicly available sources such as Companies House or LinkedIn.
To respond to enquiries you submit via our contact form or by email.
To provide you with white papers, guides and other resources you have requested.
To send you marketing communications about our consultancy services, partner solutions (Aptean Logility, Horizon Solutions and other partners) and related insights, where you have agreed to receive such communications or where we are otherwise permitted to do so by law.
To administer and protect our business and the Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
To use data analytics to improve the Site, our services and the user experience.
To comply with a legal or regulatory obligation.
Consent – where you have given clear consent for us to process your personal data for a specific purpose (for example, ticking a marketing opt-in box on a form).
Legitimate interests – where the processing is necessary for our legitimate interests (such as keeping our records updated, marketing to existing business contacts, or protecting the security of the Site) and your interests and fundamental rights do not override those interests.
Legal obligation – where we need to comply with a legal or regulatory obligation.
Performance of a contract – where we need to perform a contract we are about to enter into or have entered into with you or the organisation you represent.
Service providers acting as processors who provide IT, hosting, marketing automation, CRM and email services (including HubSpot, Inc.).
Our software and consultancy partners (including Aptean Inc. / Logility and Horizon Solutions), but only with your express consent or where you have specifically requested an introduction.
Professional advisers, including lawyers, bankers, auditors and insurers, where required to do so by law or to protect our legal interests.
HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets, in which case we will require them to respect your personal data.
The country has been deemed to provide an adequate level of protection for personal data by the UK government.
We use specific contracts approved for use in the UK (such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses) which give personal data the same protection it has in the UK.
The right to be informed about how your personal data is being used.
The right of access – to request a copy of the personal data we hold about you.
The right to rectification – to have inaccurate personal data corrected.
The right to erasure – to have your personal data deleted in certain circumstances.
The right to restrict processing – to suspend the processing of your personal data in certain circumstances.
The right to data portability – to receive your personal data in a structured, commonly used format.
The right to object – to object to processing of your personal data, including for direct marketing.
Rights relating to automated decision-making and profiling.
Email: hello@demandintegration.com
Post: 112 Spendmore Lane, Coppull, Chorley, England, PR7 5BX

2. The personal data we collect

We may collect, use, store and transfer the following categories of personal data:

We do not knowingly collect special categories of personal data (such as data relating to race, ethnicity, religion, health, sexual orientation, political opinions or trade union membership) and we do not collect information about criminal convictions or offences.

3. How we collect your personal data

We use the following methods to collect data from and about you:

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

5. Legal basis for processing

We rely on the following lawful bases under the UK GDPR:

6. Disclosure of your personal data

We may share your personal data with the following categories of recipients:

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International transfers

Some of our external service providers (notably HubSpot) are based outside the UK, so their processing of your personal data will involve a transfer of data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is in place:

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

Where you have downloaded a resource or contacted us, we will typically retain your contact data for up to 36 months after our last meaningful interaction, after which we will either delete it or anonymise it.

9. Your legal rights

Under data protection laws, you have rights including:

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. To exercise any of these rights, please contact us at privacy@demandintegration.com.

10. Marketing communications

You can ask us to stop sending you marketing communications at any time by clicking the “unsubscribe” link in any marketing email we send, or by contacting us at privacy@demandintegration.com. Where you opt out of receiving marketing communications, this will not apply to personal data provided to us as a result of a service-related communication or other transaction.

11. Cookies

The Site uses cookies and similar tracking technologies. For details of the cookies we use, the purposes for which we use them, and how you can manage them, please see our Cookie Policy.

12. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

13. Third-party links

The Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

14. Children

Our Site and services are aimed at business users and are not directed at children. We do not knowingly collect personal data from children under the age of 16.

15. Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page, with the “Last updated” date at the top. Where the change is material, we will make reasonable efforts to notify you directly.

16. How to contact us

If you have any questions about this Privacy Policy or our privacy practices, including any requests to exercise your legal rights, please contact us: